about us

The idea began in early 2024, with no planning until early 2025. After the acquisition of funds, the plan began to come into practice, with the creation of a website, social networks, identity, name and commercial art. We tried to bring the essence of national rap, boombap, MBP and art to the Brazilian environment, which has strong roots in Rio de Janeiro, Minas Gerais and São Paulo, one of the largest concrete jungles in the modern world, which combines the city and the concept of dirt with strong beats and impactful samples in the history of MPB. We are bringing the culture and art of the Brazilian 21st century, with its stories of freedom, language of expression and revolt, which brings much of what was experienced during the years after 1888, bringing us Djonga, Racionais MCs, BK, Sabotage, MV Bill, among other names in Black Music. Also thinking about the revolt against the state, we bring the representation of the 1964 dictatorship period, bringing names such as Rita Lee, Cazuza, Chico Buarque, Evinha, to the scope of the history of the revolt in Brazil, our art represents the soul of Brazil and its main representations. The Original Streetwear store was entirely created by David's mind, with the ideas for the website's art, clothes, and logistics being inspired by famous stores such as Intro-Hubik, Blunt, Tired Of People, Febre90s, Monte Leste, among others. However, our story is just beginning, we will always be seeking originality and quality products.